PANTENE CHINA // 3D ANIMATION VIGNETTE 5 – HAIR TREND

CLIENT: DISCOVERY ASIA (FOR PANTENE, CHINA)

We produced a suite of five 3D animated vignettes for Pantene China, each covering a variety of issues from the science of haircare to the company’s heritage. Otherwise dull and ordinary infographics were revived with the use of visual metaphors in these TV commercials. For this last animated video, circular and clockface patterns were used to round up information on the life cycles and trends of haircare. Strong imagery and educational content worked in tandem to drive home the brand’s message and identity.