CLIENT: DISCOVERY ASIA (FOR PANTENE, CHINA)
We produced a suite of five 3D Animation vignettes for Pantene China, each covering a variety of issues from the science of haircare to the company’s heritage. Otherwise dull and ordinary infographics were revived with the use of visual metaphors in these TV commercials. For this particular animated video, we constructed the typography based on swirling hair fibres to outline Pantene’s history and their projections for future. Strong imagery and educational content worked in tandem to drive home the brand’s message and identity.