DBS BANK // ‘SUPPLEMENTARY RETIREMENT SCHEME (SRS)’ // PRODUCT ANIMATION

CLIENT: HARVEST MEDIA (FOR DBS BANK)

To promote their new retirement scheme, DBS Bank wanted to include a simple, polished video that would be played on screens to customers standing in line. We created this promotional video considering its aims, understanding that a clip viewed in such contexts needs to be concise and straightforward, allowing viewers to jump in and follow the message at any point. The content was also chosen carefully, spotlighting marketing promos with the strongest appeal, and ending off with a call-to-action to galvanize the viewer to find out more.