BLOODBANK // AWARENESS VIDEO

CLIENT: BLOODBANK

Bloodbank, a subsidiary of the state-owned Health Science Authority (HSA), secures Singapore’s blood supply so as to ensure that all Singaporeans have access to adequate and safe blood all year round. Aimed at attracting local Singaporeans to donate and regularly contribute to the nation’s dwindling blood supply, the service awareness video plays on the vulnerability of the situation, interlacing informative content with easy-to-understand graphics and animation.