BEIJING101 // 3D ANIMATION – TV COMMERCIAL 2013

CLIENT: BEIJING101

For two years in a row, hair consultant group Beijing 101 approached us to create animated spots for their ad campaigns. 3D Animation is great conduit for probing the surface, allowing viewers a better understanding of the science behind hair care. Voiceover explanations are given extra weight as the medication process is visualized onscreen. What is not immediately visible to the eye, such as sections of the scalp and the cycle of hair growth, can be simulated – boosting the impact of their message.