CLIENT: MEDIACORP TV – TOGGLE
Toggle approached us to create a series of animated videos introducing their on-demand services. As Mediacorp TV’s online counterpart, the vignettes were to communicate features of their latest platform to viewers of all ages. To arouse viewer interest, we chose an animation style that was fun and modern, one with mass appeal. The set of five clips highlights various aspects of Toggle’s services: standout functions, the platform’s flexibility, registration steps and criteria, etc. These vignettes proved highly versatile and were adopted across multiple platforms – having been aired as TV commercials and embedded in their site as online video guides.