TART // PRODUCT VIDEO ANIMATION

CLIENT: TART

Our product video for TART – a new bakery specialising in sweet and fruity tarts – continues in the vein of their creative branding practice. Using product images in in-store displays has long been the go-to, uninspired approach adopted by most joints. To buck the trend, we invigorated their video displays with a new and refreshing concept, seen in the 2D animated video above: Fantastical garden gnomes layering ingredient over ingredient in a mini factory, piecing together the delicious-looking elements of TART’S pastry offerings. The video serves a dual function of informing patrons of the ingredients that go into their desserts, while creating a fairy tale-like atmosphere that captures their sweet and perky brand image.