CLIENT: SINGTEL C.O.E. (CENTRE OF OPERATIONAL EXCELLENCE)
Singtel’s Centre of Operational Excellence (COE) held a summit in 2012 highlighting the importance of innovation. Though often tossed about, few actually put it to practice. Singtel’s COE was thus the exception. They commissioned us to create an animated infographic video as an innovative way to capture the attention of conference attendees. An animated video was the perfect presentation aid to concisely summarize the innovative products they introduced over the years, platforms their staff could adopt, as well as the steps to using these tools to caucus and brainstorm as a team. Using a mix of imagery, icons and voiceover, the presentation video called on the attention of the crowd to inspire them to action and become innovators themselves.