CLIENT: POSSIBLE WORLDWIDE (FOR SAP)
SAP creates enterprise software that facilitate operations for businesses the world over. It is important therefore that clients understand the types of solutions offered, as well as how SAP’s expertise can enhance their operations. We animated two process videos – each addressing the problems faced by hoards of companies out there, explaining how SAP’s services and analytics benefit their processes, via the medium of visual storytelling.
In this clip, the imagery was key in illustrating the versatility of SAP’s applications, which traverse different departments and allow the integration of new insights, boosting product development. In line with their brand image, professional graphics were used, with a variety of abstract-to-realistic images inserted to keep the style engaging. These company-internal presentation aids doubled as corporate videos shown to target clientele in sales meetings.