CLIENT: POSSIBLE WORLDWIDE (FOR SAP)
‘Design Thinking’ is an approach espoused by SAP, a multinational that creates enterprise software for enhancing business operations. Having birthed several success stories, SAP was prompted to re-capture the transformations of businesses that had utilised ‘Design Thinking’ principles. The collection of video case studies spans different industries and draws on imagery relevant to their fields. Animation served as the ideal medium for describing how SAP probed underlying issues to arrive at innovative solutions – all presented within 80 seconds or less. Engaging, informative and to the point, case study videos are a great persuasive means to get prospective clients on board.