CLIENT: DISCOVERY ASIA (FOR PANTENE, CHINA)
We produced a suite of five 3D animated vignettes for Pantene China, each covering a variety of issues from the science of haircare to the company’s heritage. Otherwise dull and ordinary infographics were revived with the use of visual metaphors in these TV commercials. This particular video touched on the vitamins found in Pantene’s products. We thus utilised graphics relating to chemical bonds, capsules and nourishing vitamins, rendering a smooth, glowing aesthetic to the animation. Strong imagery and educational content worked in tandem to drive home the brand’s message and identity.