CLIENT: DISCOVERY ASIA (FOR PANTENE, CHINA)
We produced a suite of five 3D Animation vignettes for Pantene China, each covering a variety of issues from the science of haircare to the company’s heritage. Otherwise dull and ordinary infographics were revived with the use of visual metaphors in these TV commercials. For this particular animated video, tree leaves were subjected to overheating and other stresses, illustrating the process of hair damage and overstyling. Strong imagery and educational content worked in tandem to drive home the brand’s message and identity.