CLIENT: DISCOVERY ASIA (FOR PANTENE, CHINA)
We produced a suite of five 3D Animated vignettes for Pantene China, each covering a variety of issues from the science of haircare to the company’s heritage. Otherwise dull and ordinary infographics were revived with the use of visual metaphors in these TV commercials. For this particular animated video, statuettes depicted the growth and shedding of hair particles. Strong imagery and educational content worked in tandem to drive home the brand’s message and identity.