NEW-GENERATION ‘NEIGHBOURHOOD POLICE POSTS (NPPs)’ // LAUNCH VIDEO ANIMATION

CLIENT: LAGOON (FOR NPPS)

The Singapore Police Force knew that they had to get the word out to the public with the launch of some newly-revamped neighbourhood police posts (NPPs). Airing this event video at the presentation, they were able to introduce freshly-added amenities, as well as the locations of a select few redesigned police posts to nearby residents. The animation features a clear-cut whiteboard aesthetic outlining their new announcements to the tune of a friendly background track, upholding the organisation’s helpful, neighbourly image.