Animated Videos to Explain What You Do
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mioTV // MOTION GRAPHICS AND ANIMATION – DIRECT SALES VIDEO

 

CLIENT: SINGTEL

mioTV rolled out several new features as part of their pay-TV service, and they needed a way to promote it in an innovative and attention-grabbing fashion. Thus was born the idea of producing a video framed in the style of in-flight sales announcements. The video’s concept reflects the ease of shopping around in the comfort of your seat, much like the experience of surfing through cable TV channels. Using animation to spice up simple video footage, the clip explains subscription terms, as well as brand new product features through the concise and entertaining medium of animated video.