CLIENT: DISCOVERY ASIA (FOR LG)
One in a pair of infographic commercials for LG, the video factoid details energy-saving technologies employed in LG appliances. In keeping with the theme of environmental consciousness, we chose a clean, green colour palette, unified by the gentle twirling of leaf blades that open and close the videos. Geometric shapes echo and blend into the next snippet; transitions are kept fluid and fast-paced — all to grab viewer attention. A simple narration of facts and figures is jazzed up by the brisk and smooth-flowing animation, which not only helps to inform and entertain the end buyer, but also enhances the business’s credibility and status.