DIAGEO DIGITAL LIFESTYLE // CORPORATE ANIMATION – PRESENTATION REEL 2010

CLIENT: XM-ASIA (FOR DIAGEO)

Embracing the digital era and its host of marketing opportunities is global drinks magnate, Diageo. For their internal marketing presentation, we produced a presentation reel positing the benefits of a digital strategy on consumer experience, brand loyalty and customer conversion rates. Storytelling, paired with sleek, futuristic graphics in the video, offered a first-hand perspective from the consumer’s point-of-view. The animation explored various scenarios with different consumer types, demonstrating how social networking, digitally-augmented retail experiences, mobile applications and more can all combine to enhance Diageo’s brand identity and sales.